Making Waves

Market Size and Buying Power

In the U.S. alone, 35.3 million 6 to 17 year olds and 36.1 moms use the internet every month.*  Kids, teens and their mom’s represent an important consumer segment. Teens alone have a total annual aggregate income of $80 billion, while the buying power of kids is expected to total $21.4 billion in 2010.

Combined, kids and teens influence an additional $225 billion in spending by their parents (source: Packaged Facts).

*Source: comScore Media Metrix Key Measures, April 2008."Mom" defined as Females, age 25 to 54 in a household with children.

Online Audience Trends

The large destination sites are no longer the start and finish of a user's online experience. Increased choice and confidence, coupled with top-notch search, has resulted in a highly fragmented landscape.

Online, the Youth Entertainment category mirrors this trend. Increased content options have reduced the influence of the dominant sites in the category.  Just over a year ago, the top 3 online youth brands achieved 70% unique user share. Today they have dropped to 49% share losing share to numerous competitors.

The GoFish Network

We select only the best sites featuring content and editorial that consumers and brands value. This includes the most talked about online trends such as virtual worlds and gaming.  Our publishers offer unique opportunities for customization and innovation.