Netting The Right Audience

GoFish delivers highly desirable segments of users through solutions customized to meet your objectives.

Extending Your Reach

GoFish reaches youth and moms across a broad network of niche sites with little duplication to other major destinations making us an essential complement to an existing media plan:

Almost two-thirds of the GoFish audience (63%) is unduplicated with Nickelodeon Kids and Family and over half (57%) of the GoFish audience is unique from visitors to Disney Online.

Adding GoFish increases your reach to 13.0 million incremental visitors over Disney and 11.7 million more than Nickelodeon Kids and Family.*

Engagement Platform

GoFish properties offer highly immersive experiences resulting in heavy engagement with the content and your advertising. In April, over 20 million U.S. users spent more than 755 million minutes within our sites, delivering nearly 750 million pageviews.* The average of 1.0 minutes per page exceeds engagement across all kids and teens sites. in comScore’s Kids Entertainment and Teen Community categories. Moms on GoFish average over 41 minutes per month on the network, nearly double that of the iVillage Network.

*Source: comScore Media Metrix Digital Calculator, April 2008.  Please inquire for full list of sites.

Influential Consumers

The content of the sites in the GoFish Network appeals to the "Influencers" – the kids and teens who assert their preferences with parents and peers and impact the behavior of others.**

**Source: Simmons/Hitwise Kids Study, Fall 2007 Kids Study, Fall 2007, Ages 6-11. “Influencer” defined as someone who responded in the top 2 boxes for to the questions: “Friends want me to decide how we do things” & “I like to do things differently.”