Fishing Buddies

Online Games

Miniclip.com is the world's largest website dedicated to playing online games with 43 million unique users per month (Source: Google Analytics, December, 2007). Miniclip.com games are the most played online games and are syndicated across more websites than any other games. Miniclip.com games are extremely popular because they are fun, free, high quality and easy to use. They include the full range from casual games to hard-core massive multiplayer games. Miniclip.com is one of the world's top broadband websites with 98% of its users on high bandwidth connections. The Miniclip.com website was launched in 2001, has experienced explosive growth and is the largest entertainment portal privately held.

GameGecko is an online gaming site offering a wide variety of categories that appeal to a youth audience. With a large selection of more than 640 free games, GameGecko is great place for marketers to reach highly engaged audiences. The site performs particularly well against males, age 6 to 17 who represent over 25% of the total audience and index nearly 3 times the online average for this age group (Comscore Media Metrix, January 2008).

Hallpass is a popular youth-oriented online gaming and community site where our 1.9 million monthly U.S. users (Comscore Media Metrix, January 2008) can play the best free online games currently available. Innovative features include competing with friends and other users for the top score and the ability to contribute to the site through written reviews and "pass" / "fail" ratings of games. Only the most popular games, chosen by the reviewing audience, are featured on the homepage driving deep audience engagement. The Hallpass management team has extensive knowledge building and operating top online gaming properties, such as AddictingGames.com, and working with advertisers to achieve their objectives.

Virtual Worlds

Cartoon Doll Emporium (CDE) is a virtual world for tweens that features the largest collection of original cartoon dolls online. Ranked by Comscore as one of the top 10 most popular kids destinations online, CDE is visited by more than 4 million different people every month. In addition to its collection of dolls, CDE also features arcade games, cute pictures, contests, a forum, and one of the most unique social networks online. In our social network, users create avatars, buy and sell items with virtual currency, take on jobs, earn reputation, and engage in elaborate make-believe games. All CDE members can be as involved in the pretend life of MyCDE as they wish; they do not have to pay to participate, and everyone is treated equally. CDE strives to be a leader in online safety. It is fully COPPA compliant, electronically protected, and moderated by human beings 24 hours per day, 7 days per week.

MinyanLand is a finance-focused virtual community designed to teach kids the basic economic concepts of earning, saving, spending and giving. Developed in conjunction with the National Council on Economic Education, the nation's leader in economic and financial literacy, the world targets children in grades 3-5 and their families. Children are introduced to basic financial concepts through games and an economy mimicking the real world. Minyanville's animated Wall Street icons "Hoofy the Bull" and "Boo the Bear" are among the avatars children can select and personalize. Launched in February, 2008, MinyanLand had more than 125,000 unique visits in May 2008. (Omniture)

Whyville is the only learning-based virtual world for kids. "Registered citizens" come from all over the real world to chat, play, learn, and have fun together. Whyville is their world. Whyville has its own newspaper, its own Senators, its own beach, museum, City Hall and town square, its own suburbia, proms, dining establishments, and even its own economy - citizens earn "clams" by playing educational games. Whyville offers marketers a unique approach to immersive advertising, whereby their products and services are contextually integrated into the world of Whyville, unparalleled on the Internet. Whyville marketing programs are designed to facilitate the site's goal to promote and foster learning, while complying with COPPA.

Kids Entertainment

Cookie Jar Entertainment is one of the fastest growing and most dynamic kids' entertainment companies in the world. In just three short years, Cookie Jar has become an industry leader, creating successful, innovative and immensely popular entertainment and educational content for children around the world. Cookie Jar's brands are valued for their entertainment, educational excellence and engaging content. Well-respected Cookie Jar properties like "The Doodlebops", "Hurray For Huckle!," "Will & Dewitt", "Caillou" and "Arthur" allow kids to have fun and learn at the same time. From action-adventure to comedy, shows like "Magi-Nation", "World of Quest", "Johnny Test" and "Spider Riders" are specially conceived to reach and thrill audiences.

Moms

Shutterfly, the leading site for publishing, sharing and printing memories, is now making sponsorship opportunities available to selected marketers who desire to connect and interact with moms and families: memory makers. On Shutterfly, the visitor is called the family CMO, or Chief Memory Officer; focused not only on preserving and sharing precious memories, but on creating the moments that turn into memories as well. This affluent (average HHI over $95k), well educated, family-oriented customer spends an average of 15 minutes per visit on Shutterfly.com, and returns often, making her an ideal evangelist for your family friendly offerings.

Demand Media^TM is a social media company that connects content creators and large audiences with advertisers through its network of vertical media web properties. By using its proprietary social media tools and the unique distribution platform of the world's second largest domain registrar, Demand Media provides an interactive, personalized and vertically-focused media experience for users.

Demand Media^TM is building a different type of new media company. We connect content creators and large audiences with advertisers through our network of vertical social media web properties. With a proprietary platform that powers the company's highly-trafficked domains and wholly-owned content media properties, Demand Media leverages cutting edge, user-driven publishing, community, and monetization tools in its quest to define the next generation of new media companies. Our properties include top online gaming and entertainment sites such as ArcadeTown.com and Heavygames.com that reach both youth and their parents.

Kids Learning

Fact Monster, one of the most respected and popular sites for homework help and reference resources has been recognized by a diverse panel of Internet professionals and media and entertainment personalities for its rich content, creative design and dynamic information exchange. Fact Monster provides kids, parents and teachers with essential reference materials, individualized homework help, games, polls and features on topics ranging from sports, math, world news and geography. Fact Monster is updated daily, so information is constantly expanded and always current, ensuring comprehensive and trustworthy content.

Social Networking

Piczo empowers teens worldwide to creatively express themselves, build personal communities, and share ideas and experiences with their friends in a safe online environment. Piczo's customizable content, colorful graphics, glitter text, video, and photo tools spotlight member creativity without requiring technical skills. Whether it is utilizing the first class ad serving technology, or developing engaging and interactive micro-sites, Piczo helps consumer brands reach and build relationships with teenagers ages 13-18 throughout the world.