Ansearch Media Extends Publisher Network

Ansearch today announces considerable expansion of our international online publisher network.

This development follows our recent announcement regarding Answers’ media divisions’ change in strategy to assume advertising sales responsibilities for international online publishers that have high volume Australian traffic.

Our newest publishers include:

Intergi.com is the largest network of online video game and entertainment websites reaching 18-to-34 year-olds serving over 4 billion impressions worldwide monthly. With over 3 million total ad impressions per month in Australia, and growing, Intergi offers unique demographic targeting throughout its network via exclusive global agreements with premium sites such as Sony’s www.station.com and gamezhero.com.
GoFish is a leading global youth entertainment and media company specialising in creating, aggregating, distributing and monetising premium youth content on a large network of quality youth-focused sites. The GoFish network of sites reaches over 60 million unduplicated online users worldwide and represents millions of ad impressions in the Australian market. GoFish has been a pioneer in the sale of online content appealing to the hard-to-reach youth market and has already secured quality sites such as cartoondollemporium.com and gamegecko.com.
Break.com is one of the world’s largest destination sites for men aged 15-35. With over 3 million ad impressions served in Australia each month Break.com represents a highly targeted opportunity for advertisers.
Bullz-Eye.com is an online men’s magazine from the U.S. The site consistently ranks in the top five men’s sites in Australia, according to Hitwise’s online ranking system, and outranks local sites such as FHM.com.au. The Bullz-Eye’s audience is the highly sought after 18-35 year old male demographic.
XPMediaCentre.com.au is a community site visited largely by C level IT Executives who account for 61% of total visitors, many of whom have purchasing authority. The site will provide advertisers with over 1m impressions to highly sought-after decisions makers in the IT/T industry.
Online men’s lifestyle magazine savvy.com brings with it a substantial Australian presence with over 750,000 unique browsers and 3,000,000 page impressions monthly. Savvy has steadily built an extremely loyal readership of high-income men and women. With thousands of articles on style, entertainment sports and much more, Savvy.com is more GQ than FHM and provides Ansearch Media with an audience advertisers prize.

The Ansearch Media team now represents the advertising inventory of these sites and networks of sites to Australian advertising agencies. It is expected that revenue from these new publishers and networks will start to flow in this quarter.

Ansearch’s CEO, David Burden, said: “It is vital that Ansearch has a compelling and distinct offering to agencies, media buyers and advertisers. In terms of page views – and therefore ad impressions – Australian internet users spend more than 51%* of their time visiting international publisher sites. However this skew is not currently reflected in the current domestic online media spend, which is heavily focused on local sites. By introducing these sites to Australian agencies and advertisers Ansearch can introduce cost effective advertising opportunities to a larger Australian audience over a varied range of online interests.”

*Source: Hitwise based on 12 week period ending 10/5/08

About Ansearch

Ansearch is a full service digital media company with a focus on breaking down the barriers between traditional and digital media to generate more leads, more customers and more sales. The Company originally provided this suite of products and services through its own search and directory websites (ansearch.com.au/.com/.nz/.uk, anzwers.com.au) and has since extended its network and audience reach to include the distribution of advertising to third-party Australian, US and UK based search engines, websites and third party advertising networks. Via the wholly owned subsidiary Webfirm, Ansearch also offers the full spectrum of web design and development services, including search engine marketing, optimisation, hosting, marketing consultancy, e-commerce, permission-based marketing, content management tools, and domain name management.

With over 80 staff in across Melbourne, Sydney and Perth, Ansearch continues to grow a suite of products and services aimed at helping customers do better business online.

Contacts – Ansearch Limited:

David Burden CEO
Ph: + 61 3 8695 9164; 0407 44 33 44
Email: david.burden@ansearch.com

Damian Element CFO/Company Secretary
Ph +61 3 8695 9104; 0416 286 642
Email: damian.element@ansearch.com