CNBC Features GoFish on Power Lunch
GoFish's President Interviewed on "1 good IDEA" Segment
SAN FRANCISCO - February 27, 2008 - GoFish Corp. (OTCBB: GOFH, www.gofishcorp.com) was featured yesterday on CNBC's "Power Lunch," a business show that takes an up-close and personal look at the companies, people, and hot trends driving the markets and influencing Wall Street and the economy. During the segment, the show's host, Sue Herera, interviewed Tabreez Verjee, President of GoFish, to discuss how GoFish helps youth-focused sites monetize their audience through online brand advertising targeted to kids, teens, and tweens. The video interview is available at: http://www.cnbc.com/id/15840232?video=664965803. For a text only version of a related interview, please visit: http://www.cnbc.com/id/23353552/site/14081545/.
When asked how the company monetizes its idea, Mr. Verjee explained that the company works with leading websites in the youth category and aggregates these sites into a "one-stop-shop" for advertisers to reach their target audience. This approach takes advantage of the highly fragmented online landscape where many strong players compete for audience share against the portals and other top destinations. Mr. Verjee commented, "We can go beyond just banner advertising and offer an immersive and engaging solutions to advertisers. In the gaming category, we are anchored by the world's largest gaming site, Miniclip, which can create a custom game around the advertisers brand or characters."
Kids, teens, and tweens represent an important consumer segment with an estimated $80 billion in annual aggregate income and the ability to influence an additional $225 billion in spending by their parents. The fraying of traditional business models is occurring at an accelerated rate as kids, tweens and teens spend more time online than ever before. Advertisers, are eager to access this lucrative market, and can benefit from the targeted advertising approach, offered by GoFish.
The company recently announced the launch of the GoFish Network, a vertical entertainment and media distribution network, that will help marketers reach 18.2 million unduplicated online U.S. users* with a high concentration of six to seventeen year-olds. In less than 7 months, the GoFish Network has become the third-largest youth opportunity for blue-chip advertisers.
In addition to providing advertisers with one-stop reach to the youth market, the Network will distribute quality broadband content across its network, generating additional branded inventory that will support all forms of online advertising including rich media and video.
About GoFish
GoFish Corporation (www.gofishcorp.com) (OTCBB: GOFH - News), headquartered in San Francisco with offices in Los Angeles and New York, is a leading youth entertainment and media company specializing in creating, aggregating, distributing and monetizing premium youth content on its owned and operated sites and on a large network of quality youth-focused sites for which GoFish provides exclusive ad sales services. The GoFish Network of sites reaches over 18.2 million unduplicated online users domestically, and approximately 63.6 million unduplicated online users worldwide. GoFish has been a pioneer in the sale of online content appealing to the hard-to-reach youth market and presently ranks as the 3rd largest kids/teens opportunity for blue-chip advertisers.*
Safe Harbor Statement
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are generally identified by words, such as "projects," "believes," "anticipates," "plans," "expects," "will," and "would," and similar expressions that are intended to identify forward-looking statements. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by forward-looking statements. Investors are cautioned that forward-looking statements are not guarantees of future performance and that undue reliance should not be placed on such statements. Actual events may differ materially from those mentioned in these forward-looking statements because of a number of risks and uncertainties. Discussion of factors affecting GoFish's business and prospects is contained in GoFish's periodic filings with the Securities and Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward-looking statements or to make any other forward-looking statements, whether as a result of new information, future events or otherwise unless required to do so by the securities laws. Investors are referred to the full discussion of risks and uncertainties associated with forward-looking statements and the discussion of risk factors contained in the Company's filings with the Securities and Exchange Commission. These filings are available on a website maintained by the Securities and Exchange Commission at www.sec.gov.
* Source: comScore Media Metrix Digital Calculator, January 2008. Unduplicated potential reach of the GoFish Network with currently signed partners including WeeWorld.com, Miniclip.com, select channels under the Demand Media Property, and others. The Kids/Teen category has been custom-defined by GoFish Corporation and is not a standard comScore Media Metrix category.
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