DIC Entertainment Signs GoFish as Exclusive Advertising Representative for DIC's Network of Youth Websites
DIC and GoFish Partnership to Offer New Opportunities for Youth Brand Advertisers
BURBANK, Calif.--(BUSINESS WIRE)--DIC Entertainment (DIC) (LSE: DEKE), a leading global brand management company, and GoFish Corporation (OTCBB: GOFH), www.gofishcorp.com, a leading online entertainment and media company, have finalized an agreement for GoFish to serve as DIC's exclusive online advertising representative across the Company's network of sites.
As part of the deal, GoFish will provide content-appropriate on-page and broadband ads across DIC youth focused websites, including (but not limited to) KewlCartoons.com, Kewlopolis.com, Trollz.com, Libertyskids.com, Goodlucktrolls.com, Dinosquad.com, Caketv.com. Additionally, GoFish will pursue online video advertising streams for KewlCartoons.com.
"Children today spend a significant amount of time online so it has become essential for us to have a major online presence with our properties if we want to continue to effectively build our brands," comments Frederic Soulie, Vice President, Interactive & New Media, DIC. "We also need to be conscientious of the quality of advertising crossing our sites, and GoFish has the expertise and track record to help us meet those objectives." He adds, "We look forward to building value in our properties as a result of this relationship."
"DIC Entertainment is a pioneer in the youth media market, and we are confident that this new collaboration will both enhance and expand the quality of ad content currently available on its sites," says David Fisch, Vice President of GoFish. "Furthermore, DIC's array of youth properties and brands presents GoFish with well-known icons that are attractive to youth focused advertisers."
DIC Entertainment, a fully-integrated global brand management company, is dedicated to creating, developing, producing, distributing, marketing and merchandising family-based intellectual properties. The Company serves as the worldwide licensor or agent for brands such as McDonald's®, Strawberry Shortcake™, Horseland™, Mommy & Me™, The Beginner's Bible™ and Eloise™. DIC has distinguished itself by building one of the largest libraries of animation worldwide with approximately 3,000 half-hours of programming, including Inspector Gadget™, Dino Squad™, Strawberry Shortcake, Horseland®, Sabrina™, Madeline™, Liberty’s Kids™, Sonic The Hedgehog™ and Care Bears™. In 2007, DIC and CBS launched a new educational and informational Saturday morning programming block, “KEWLopolis on CBS.” As a pre-eminent supplier of kid’s programming worldwide, DIC has developed strategic partnerships with key broadcast partners throughout North America, Europe, Asia, Latin America, Africa and Australia. DIC is headquartered in Burbank, California with offices in New York, Paris and London. For more information please visit www.dicentertainment.com.
About GoFish Corporation
GoFish Corporation (www.gofishcorp.com) (OTCBB: GOFH - News), headquartered in San Francisco and New York with sales offices in Los Angeles, Chicago and Detroit, is a leading entertainment and media company focused on brand immersion experiences that reach kids, teens and moms in a deeply engaged mind state. GoFish specializes in aggregating, and distributing premium content on a large network of quality sites for which GoFish is the exclusive brand advertising monetization partner. The GoFish Network of sites reaches over 21 million unduplicated online users domestically, and 66 million worldwide. It presently ranks as the 3rd largest kids/teens opportunity and a top 5 "mom" opportunity for blue-chip advertisers.*
* Source: comScore Media Metrix custom entity, May 2008. The Kids/Teen category has been custom-defined by GoFish Corporation and is not a standard comScore Media Metrix category.
Safe Harbor Statement
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this press release are generally identified by words, such as "projects," "believes," "anticipates," "plans," "expects," "will," and "would," and similar expressions that are intended to identify forward-looking statements. Forward-looking statements in this press release include, without limitation, the statement that the additional financing will allow GoFish to continue to grow the business and increase its market presence. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of GoFish to be materially different from any future results, performance or achievements expressed or implied by forward-looking statements. Investors are cautioned that forward-looking statements are not guarantees of future performance and that undue reliance should not be placed on such statements. Actual events may differ materially from those mentioned in these forward-looking statements because of a number of risks and uncertainties. Discussion of factors affecting GoFish's business and prospects is contained in GoFish's periodic filings with the Securities and Exchange Commission. GoFish undertakes no obligation to publicly update or revise any forward-looking statements or to make any other forward-looking statements, whether as a result of new information, future events or otherwise unless required to do so by the securities laws. Investors are referred to the full discussion of risks and uncertainties associated with forward-looking statements and the discussion of risk factors contained in the GoFish's filings with the Securities and Exchange Commission. These filings are available on a website maintained by the Securities and Exchange Commission at www.sec.gov.