GoFish And Mandalay Integrated Media Entertainment Forge Strategic Partnership
Combination Aligns Top-Tier Advertisers and Sponsors with Made-for-Internet Programming
SAN FRANCISCO - April 3, 2007 - GoFish Corporation, the leading publicly traded online video company where millions of people come to watch, upload and share videos, today announced a strategic alliance with Mandalay Integrated Media Entertainment (MIME), part of Mandalay Entertainment Group, a leading producer of branded entertainment and integrated media. The strategic partnership will enable the two companies to enhance their offerings to advertisers and sponsors looking to capitalize on the recent explosion in Internet video.
As part of the agreement, GoFish will leverage MIME's extensive experience in the development, creation and production of advertising and sponsorship programs, increasing GoFish's exposure to advertisers and providing enhanced revenue generating opportunities. In exchange, GoFish will enable MIME to broaden its offering of branded entertainment services to its clients, providing access to premium, original programming and targeted ad delivery in one of the fastest growing markets: online video.
"Mandalay's unique approach to branded entertainment and integrated media will lay a solid foundation for the future of Made-for-Internet programming on GoFish," said David Salzberg, president, Mandalay Integrated Media Entertainment. "Our strategic partnership provides a tremendous opportunity for Mandalay to enter the rapidly growing online video market with one of the leading innovators in the sector."
"The Internet is rapidly transforming the landscape of traditional entertainment media, enabling a more interactive, consumer-focused experience," said Peter Guber, chairman and CEO of Mandalay Entertainment Group. "Among our goals at Mandalay is to facilitate the integration of these two distinct, yet complimentary forms of media, and our partnership with GoFish is a major step towards this objective."
Mandalay began efforts in the mid-1990s to blend traditional Hollywood storytelling and production qualities with corporate messaging and marketing programs. The MIME and Mandalay Sports Action Entertainment divisions, under the leadership of President David Salzberg, have implemented his vision in award-winning programs for Burton Snowboards, Coke, Diagio, GNC, HealthSouth, Heineken, and the United Arab Emirates for the city of Dubai, among others.
"Mandalay brings creativity, innovation and vast experience to their approach in connecting the advertising world with new media properties," said Michael Downing, founder and CEO of GoFish. "This alliance will dramatically enhance GoFish's sales capabilities and amplify our return on investment."
About GoFish Corporation
GoFish Corporation, (OTCBB: GOFH) headquartered in San Francisco, is a leading consumer online video destination that, in two years, has grown to deliver millions of videos per month to a rapidly growing audience of enthusiasts. An early entrant into the user-generated video sector and the first publicly traded company in the space, GoFish is a place on the web where millions of people come to upload, share and watch their favorite videos from around the world. For more information about the company, go to www.gofishcorp.com.
About Mandalay Integrated Media Entertainment
Mandalay Integrated Media Entertainment and Mandalay Sports Action Entertainment are part of the Mandalay Entertainment Group, one of the most diverse and successful companies in the entertainment and sports fields. Mandalay Pictures has financed and produced more than $700 million in films for worldwide theater audiences, garnering critical acclaim and achieving commercial success. Mandalay's Into the Blue, directed by John Stockwell and starring Paul Walker, Jessica Alba, Scott Caan and Josh Brolin, was released on September 30. Mandalay Mosaic Television Group is a producer of series and feature entertainment for broadcast and cable and owns Dick Clark Productions, through which it produces some of the most recognized and successful televised awards shows. Mandalay Sports Entertainment and Mandalay Baseball Properties are leading owner/operators of professional sports franchises in the country. They currently own five franchises. MIME and Mandalay Sports Action Entertainment are leading producers of branded entertainment properties and wide ranging marketing programs for all mediums.
Media Contacts for GoFish
Nils Erdmann, GoFish Corporation, 415-738-8705, nils@gofish.com
Tom Sarris, GoFish Corporation, 415-738-8705, tom@gofish.com
Investor Contacts for GoFish
Nate Wright, Market Street Partners, 415-445-3239, nate@marketstreetpartners.com
Joann Horne, Market Street Partners, 415-445-3233, joann@marketstreetpartners.com
Media Contacts for Mandalay Integrated Media Entertainment
Elizabeth Much, Much and House PR, 323-965-0852, emuch@muchandhousepr.com
Sharon House, Much and House PR, 323-965-0852, shouse@muchandhousepr.com