GoFish Expands its Network and Broadens Audience Reach to More Than 23 Million Unique Visitors with the Addition of MinyanLand

Increases Immersive Advertising Opportunities Targeting Youth and Parents

SAN FRANCISCO (July 17, 2008) GoFish Corporation (OTCBB: GOFH, www.gofishcorp.com), a leading online entertainment and media company specializing in immersive brand opportunities, has added to its network MinyanLand, a virtual community for kids and their parents designed to entertain and educate a young generation on finance and economics. The addition of MinyanLand expands the network's domestic reach to more than 23 million unique visitors per month. Globally, GoFish now has more than 71 million unique visitors per month, ranking number one among youth properties.*

MinyanLand combines a free virtual world for kids with supporting editorial content for parents provided through the Kids & Family section of Minyanville.com, home of the Wall Street icons "Hoofy" the Bull and "Boo" the Bear. In addition, parents are encouraged to set up a Virtual Allowance that lets their kids earn MinyanMoney for chores performed in the real world. The virtual community's mission is to engender financial literacy in young people, so a new generation better understands the concepts of basic economics and finance on a real-world level.

Through this partnership, GoFish will aggregate and distribute age- appropriate, blue chip advertising across the two portals, helping marketers effectively reach both kids and their parents. This offers finance and other consumer brand advertisers greater opportunities to participate in immersive branding, build early awareness, and influence brand preference among the youth demographic. In June, time spent per visit on MinyanLand was 36% higher than the average time spent on sites in the Kids-Entertainment category**.

"GoFish has the industry-know how and track record to help us secure ad placements that are highly engaging to our users and are well-integrated into our platform," says Laurie Petersen, General Manager of MinyanLand. "We are delighted to be working with them and to be part of the GoFish Network."

"MinyanLand is an ideal addition to our network, which is currently comprised of other virtual worlds including Whyville, Cartoon Doll Emporium, and WeeWorld," says David Fisch, Vice President of Publisher Development for GoFish. "The time spent per visit on MinyanLand is characteristic of the sites in our network. The immersive experiences available through our publishers enable advertisers to reach youth and their co-viewing parents in a uniquely engaged mindset."

GoFish Corporation (www.gofishcorp.com) (OTCBB: GOFH - News), headquartered in San Francisco and New York with sales offices in Los Angeles, Chicago and Detroit, is a leading entertainment and media company focused on brand immersion experiences that reach kids, teens and moms in a deeply engaged state of mind. GoFish specializes in aggregating, and distributing premium content on a large network of quality sites for which GoFish is the exclusive brand advertising monetization partner. The GoFish Network of sites reaches over 23 million online users domestically and 71 million worldwide. It ranks as the third largest youth opportunity in the U.S., number one globally, and a top five 'mom' opportunity for blue-chip advertisers.*

MinyanLand (www.minyanland.com) is a finance-focused virtual community designed to engage kids and families in games and interaction that are entertaining and educational. The world was conceived by Minyanville, a leader in financial infotainment, and is a joint effort with the National Council on Economic Education, the nation's leader in economic and financial literacy. MinyanLand is a platform to entertain and educate a young generation about the basics of economics and finance on a real world level. It addresses the four pillars of finance - earning, saving, spending and giving. The site is sponsor-supported to keep it free and open to as many children as possible and to reach children and families at all economic levels.

* Source: comScore Media Metrix custom entity, June 2008. The "Youth" category has been custom-defined by GoFish Corporation and is not a standard comScore Media Metrix category.

** Source: Time spent on MinyanLand as reported by Omniture.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this press release are generally identified by words, such as "projects," "believes," "anticipates," "plans," "expects," "will," and "would," and similar expressions that are intended to identify forward-looking statements. Forward-looking statements in this press release include, without limitation, the statement that the additional financing will allow GoFish to continue to grow the business and increase its market presence. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of GoFish to be materially different from any future results, performance or achievements expressed or implied by forward-looking statements. Investors are cautioned that forward-looking statements are not guarantees of future performance and that undue reliance should not be placed on such statements. Actual events may differ materially from those mentioned in these forward-looking statements because of a number of risks and uncertainties. Discussion of factors affecting GoFish's business and prospects is contained in GoFish's periodic filings with the Securities and Exchange Commission. GoFish undertakes no obligation to publicly update or revise any forward-looking statements or to make any other forward-looking statements, whether as a result of new information, future events or otherwise unless required to do so by the securities laws. Investors are referred to the full discussion of risks and uncertainties associated with forward-looking statements and the discussion of risk factors contained in the GoFish's filings with the Securities and Exchange Commission. These filings are available on a website maintained by the Securities and Exchange Commission at www.sec.gov.

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