GoFish Expands Its Network With Three Additional Premier Youth Sites
Addition of Urbaniacs and Cookie Jar's Doodlebops and Spider Riders Increase GoFish Network Reach to Over 20 Million Visitors
SAN FRANCISCO, CA - April 17, 2008 - GoFish Corporation (OTCBB: GOFH, www.gofishcorp.com), a leading youth entertainment and media network, has expanded its network with the addition of three premier youth entertainment sites: Urbaniacs (www.urbaniacs.com) and Cookie Jar Entertainment's Doodlebops (www.doodlebops.com) and Spider Riders (www.spiderriders.com). The addition of the new sites puts the GoFish measured audience at more than 20 million visitors, a record high.
As the exclusive advertising partner for these interactive youth entertainment sites, GoFish will aggregate and distribute age-appropriate, blue chip advertising across the sites to enhance users' experiences and generate additional branded inventory that will support all forms of online advertising including rich media and video.
Month-over-month growth for GoFish was approximately 8% in March. This increase reflects the addition of new sites, as well as organic growth of those sites that are already part of the network.
"We have already seen positive results in the short amount of time we have been working with GoFish on our role-playing game, Magi-Nation: Battle for the Moonlands," says Kenneth Locker, Senior Vice President of Digital Media for Cookie Jar Entertainment. "With GoFish's help and expertise, we can continue to improve our users' experiences and recognize greater revenue across an expanded list of properties including Doodlebops and Spider Riders."
"GoFish has the ability to help us with a targeted advertising strategy, allowing us to focus on meeting our high standards in providing suitable content for our target demographic," says Co-founder and Urbanville Mayor, Josh Fisher of Urbaniacs. "We expect this partnership to result in high value advertisements, increases in revenue, and new interactive opportunities for our users and brand marketers."
"These publishers typify the premier, highly targeted sites that comprise our network. We are delighted to welcome Urbaniacs on board and to expand our partnership with Cookie Jar," says David Fisch, Vice President of Publisher Development for GoFish. "Our continued growth proves that publishers are recognizing the value of what we offer. The result is a robust network that benefits consumers, advertisers and smaller publishers."
GoFish Corporation (www.gofishcorp.com) (OTCBB: GOFH - News), headquartered in San Francisco with offices in Los Angeles and New York, is a leading youth entertainment and media company pecializing in creating, aggregating, distributing and monetizing premium youth content on its owned and operated sites and on a large network of quality youth-focused sites for which GoFish provides exclusive ad sales services. The GoFish Network of sites reaches over 20 million unduplicated online users domestically, and approximately 62.7 million unduplicated online users worldwide. GoFish has been a pioneer in the sale of online content appealing to the hard-to-reach youth market and presently ranks as the 3rd largest kids/teens opportunity for blue-chip advertisers.*
* Source: comScore Media Metrix Digital Calculator, March 2008. Unduplicated potential reach of the GoFish Network with currently signed partners including WeeWorld.com, Miniclip.com, select channels under the Demand Media Property, and others. The Kids/Teen category has been custom-defined by GoFish Corporation and is not a standard comScore Media Metrix category.
Cookie Jar Group (www.thecookiejarcompany.com) develops, produces, distributes and markets quality products to children, their caregivers, parents and teachers. Cookie Jar Group's products reflect its commitment to providing the best in children's published content, animated and live action programming and innovative educational and entertainment-driven products worldwide. The group of companies consists of Cookie Jar Entertainment Inc. and Cookie Jar Education Inc.
Cookie Jar Entertainment Inc., Cookie Jar Group's entertainment operation, is a leading, global, independent producer, marketing and brand manager of such renowned children's properties as "Magi-Nation," "Johnny Test," "The Doodlebops" and "Caillou." Combining globally renowned intellectual properties with an industry-recognized management team, Cookie Jar Entertainment Inc. is a market-driven, brand building company that is committed to children first and foremost and is dedicated to the development and production of quality programming that embraces the whole child, with animated and live-action series that entertain, inspire and enlighten children and family audiences worldwide.
Urbaniacs (www.urbaniacs.com) is a comic book world come to virtual life where users can transform their online self into a funk-infused super-avatar known as an Urbaniac. Each Urbaniac can be customized in thousands of ways. Showing off your gear and interacting with other users make the site pure fun and social escapism. While the characters and styles are immediately attractive to younger audiences, the depth, clever games, and irreverent sensibility appeal to teens and adults who play. There is a wide range of humorous and entertaining interactions for anyone looking for an adventure and users can create their own forums and see how the Urbaniacs community responds. Urbaniacs is an evolving virtual world created to inspire the imagination and provide hours of fun, funny, funky entertainment and adventure to all who participate. Urbaniacs has been online since 2005 and is a previous recipient of an iParenting award.
Safe Harbor Statement
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are generally identified by words, such as "projects," "believes," "anticipates," "plans," "expects," "will," and "would," and similar expressions that are intended to identify forward-looking statements. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by forward-looking statements. Investors are cautioned that forward-looking statements are not guarantees of future performance and that undue reliance should not be placed on such statements. Actual events may differ materially from those mentioned in these forward-looking statements because of a number of risks and uncertainties. Discussion of factors affecting GoFish's business and prospects is contained in GoFish's periodic filings with the Securities and Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward-looking statements or to make any other forward-looking statements, whether as a result of new information, future events or otherwise unless required to do so by the securities laws. Investors are referred to the full discussion of risks and uncertainties associated with forward-looking statements and the discussion of risk factors contained in the Company's filings with the Securities and Exchange Commission. These filings are available on a website maintained by the Securities and Exchange Commission at www.sec.gov.
Contact:
The Investor Relations Group
212-825-3210
Investor Relations:
Michael Crawford: mcrawford@investorrelationsgroup.com
Brett Foley: bfoley@investorrelationsgroup.com
Emily Hanan: ehanan@investorrelationsgroup.com
Media Relations:
Susan Morgenbesser: smorgenbesser@investorrelationsgroup.com
or
George H. Simpson Communications
203-521-0352
George Simpson: george@georgesimpson.com
Cookie Jar Group
Press:
Wonacott Communications, LLC
Jason Wonacott, 310-821-2343
jwonacott@wonacottpr.com
Cookie Jar Entertainment
Brook Hefner, 323-297-0065
bhefner@thecookiejarcompany.com
Urbaniacs
Josh Fisher
Co-founder and Urbanville Mayor
Josh@Urbaniacs.com