GoFish Partners With Adap.Tv To Deliver Integrated Online Video Ads
The partnership enables GoFish to match relevant, text-based ads with its online video content using adap.tv's proprietary analytical software. The technology analyzes video content in real-time and instantaneously matches it with appropriate ads. adap.tv's in-video advertising network currently serves some of the most popular online video sites on the Web, including GoFish's Network of approximately 8 million unique users.
Last week online video site YouTube announced the introduction of semi-transparent overlay ads at the bottom of select video clips. In-stream text ads served on the GoFish Network through adap.tv's platform will be similar to YouTube's new ad feature, however, the GoFish ads will be contextually relevant through the use of adap.tv's proprietary software.
"The monetization of video content has been one of the biggest challenges posed by the advent of online video," said Tabreez Verjee, president of GoFish. "Our partnership with adap.tv assists GoFish in creating a compelling platform for advertisers in order to allow them to reach target demographics, and does so in a way that does not detract from the user experience."
"After concerted efforts to reach a viable economic settlement with the music industry, we concluded that Bolt's potential liabilities would be too difficult for GoFish to absorb at this time. While we have determined that this merger no longer makes strategic sense for GoFish, we will continue to weigh business opportunities based on their ability to deliver meaningful returns for our shareholders," commented Tabreez Verjee, president of GoFish.
"We are pleased to be partnering with GoFish, as they are the leading platform in original online video programming aggregation and distribution," said Amir Ashkenazi, CEO of adap.tv. "This is a mutually beneficial strategic partnership that combines GoFish's content and reach with adap.tv's contextual advertising solution to enhance the consumer experience while increasing ad revenue."
About GoFish Corporation
GoFish Corporation, (OTCBB: GOFH) headquartered in San Francisco, is a leading consumer online video destination that, in two years, has grown to deliver millions of videos per month to a rapidly growing audience of enthusiasts. An early entrant into the user-generated video sector and the first publicly traded company in the space, GoFish is a place on the web where millions of people come to upload, share and watch their favorite videos from around the world. For more information about the company, go to www.gofishcorp.com.
About adap.tv
adap.tv is the leading in-video advertising network that delivers the right ad at the right time to unlock the revenue potential of online video to allow publishers and advertisers to match relevant advertising with online video content. The company uses advanced technology to analyze the video, audio, and metadata to serve contextually relevant ads in a viewer-friendly manner. adap.tv continues to monitor viewers' interaction with the ads and adapts in real time to their interests and behavior. Founded in 2006, the company is privately held and is headquartered in San Mateo, CA. For more information, visit www.adap.tv.
Media Contacts for GoFish
Levine Communications Office Alastair Duncan, 310-300-0950, aduncan@lcoonline.com
Investor Contacts for GoFish
Market Street Partners
Nate Wright, 415-445-3239, nate@marketstreetpartners.com
Joann Horne, 415-445-3233, joann@marketstreetpartners.com
Media Contacts for adap.tv
Trier Company
Beth Trier, 415-285-6147, beth@triercompany.com
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements in this press release include, without limitation, statements relating to the GoFish's consideration of strategic opportunities. Although the forward-looking statements in this press release reflect the good faith judgment of management, forward-looking statements are inherently subject to known and unknown risks and uncertainties that may cause actual results to be materially different from those discussed in these forward-looking statements. Readers are urged to carefully review and consider the various disclosures made by GoFish in its reports filed with the Securities and Exchange Commission, which attempt to advise interested parties of the risks and factors that may affect GoFish's business, financial condition, results of operation and cash flows. If one or more of these risks or uncertainties materialize, or if the underlying assumptions prove incorrect, GoFish's actual results may vary materially from those expected or projected. Readers are urged not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. We assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this press release.