IAB Standard Large Rectangle (LREC)

The IAB Standard Large Rectangle offers a significant footprint allowing you to reach GoFish members across our sites. These units are offered on the video player page, our most highly trafficked page.

• Availability:GoFish video player page
• Examples: IAB Large Rectangle

Specifications:

• Dimensions:300x250
• Max File Size:20k for gif/jpeg, 30k for flash
• Animation:15 sec animation max
• Audio:Must be user-initiated & must have the option to deactivate sound once initiated
• Rich Media:We will accept all forms of rich media on a testing basis

IAB Standard Leaderboard

The IAB Standard Leaderboard allows you a footprint to display your message in a setting that is familiar to our members. You can choose any of the GoFish sub-menu pages to target these members.

• Availability:Across the GoFish.com service
• Examples: IAB Large Rectangle

Specifications:

• Dimensions:728x90
• Max File Size:20k for gif/jpeg, 30k for flash
• Animation:15 sec animation max
• Audio:Must be user-initiated & must have the option to deactivate sound once initiated
• Rich Media:We will accept all forms of rich media on a testing basis

Video Pre-Roll Commercial

The Web's most innovative advertising vehicle which works perfectly with a video centric site like GoFish. 320x240 Flash pre-roll commercials run before Flash video content. This offers you the creative freedom of a TV commercial and unmatched performance and tracking.

• Availability:Across the GoFish.com service
• Examples: Pre Roll in video page

Specifications:

• Dimensions:TBD
• Max File Size:Not Applicable
• Animation:15 sec max
• Audio:Accepted

IAB Standard Skycrapers

The IAB Skyscaper is an online standard and is placed on a variety of pages across the service. 160x600 and 120x600 provide a unique level of creative freedom. With the potential for tabs and rollovers, skyscrapers can provide immerse members of the essence of your brand message and provide excellent click-throughs.

• Availability:A variety of pages across the GoFish service
• Examples: Skyscraper

Specifications:

• Dimensions:160x600, 120x600
• Max File Size:20k for gif/jpeg, 30k for flash
• Animation:15 sec animation max
• Audio:Must be user-initiated & must have the option to deactivate sound once initiated
• Rich Media:We will accept all forms of rich media on a testing basis

Email and Newsletter Promotions

Our email and newsletter promotions can make a powerful addition to your program sponsorship or ad campaign. Our primary offers are leaderboards and 120x600 skyscapers. In certain cases we can include a thumbnail or text placement with logos as part of the email or newsletter depending on the sponsorship.

Demographics at GoFish.com

GoFish.com Typical Member

• Male/Female Ratio: 56% male / 44% female

Average Age:

• 11-13 6%
• 14-16 12%
• 16-18 13.3%
• 18-20 16.9%
• 21-25 16.9%
• 26-30 7.2%
• 31-40 14.5%
• 41-50 8.4%
• 51-60 3.6%
• 61-70 1.2%

HH Income:

• Under $25,000 2.4%
• $25,000-$50,000 35%
• $50,000-$75,000 13.2%
• $75,000-$100,000 13.2%
• $100,000-$125,000 5.3%
• $125,000-$150,000 2.6%

Audience Activities:

• Watch Videos 60.7%
• Upload Videos3 2.2%
• Grab Videos for Blog 7.1%

Source: GoFish Member Survey March 2006

• Connection Speed:95% use a broadband connection